Thousands of Chabad Tzitzit for Tishrei: The Rubashkin–Schlossberg Campaign
Hundreds of wool tallitot. Thousands of Chabad tzitzit. Dozens of bochurim tying the fringes by hand over several weeks. Behind the smiles at this Tishrei distribution was an urgent effort to get garments ready for the Rebbe’s guests in New York — and a community determined to make it happen.
VeAhavta Judaica (ואהבת) organized and coordinated the tallit and tzitzit preparation and supply for this campaign. Melechet Machshevet (MMJ) was the manufacturer; the campaign’s organization and coordination ran through VeAhavta Judaica, working with the donor, host, factory teams and volunteers.
The initiative was supported by R’ Eliyahu Schlossberg and hosted by Rabbi Moshe Rubashkin, helping bring Melechet Machshevet (MMJ) Chabad wool tallit katan and wool tallit gadol into the hands of guests who had come to spend the month of the Yomim Tovim by the Rebbe in Crown Heights.
A generous initiative for the Rebbe’s guests
The Temimim — the bochurim who learn in Chabad yeshivos — travel to New York to spend Tishrei immersed in tefillah, Torah and Chassidishe life around 770 Eastern Parkway. Caring for these guests takes people who are ready to turn a large idea into practical help.
R’ Eliyahu Schlossberg’s generous support helped make this tallit and tzitzit initiative possible. Rabbi Moshe Rubashkin provided the setting and the tremendous effort of bringing the distribution to the guests. Together with the volunteers and those involved in preparing the garments, their commitment gave the campaign its momentum.
Chabad Info’s report on the distribution identifies R’ Eliyahu Schlossberg as the initiator and places the central distribution in Rabbi Moshe Rubashkin’s sukkah. It reports that hundreds of visiting Temimim attended, with their yeshivah guides present, as part of the initiative providing tzitzit for thousands of Tishrei guests.
Before the distribution: kashrus checks at the Melechet Machshevet factory
Several weeks before the distribution in New York, another important part of the preparations took place at Melechet Machshevet (MMJ), the Jewish-owned, Shabbat-observant manufacturer of tallitot and tzitzit. The work began long before a finished garment reached a bochur’s hands.
As David Persiko recounts, representatives of Jerusalem’s Edah HaChareidis visited the factory to examine the production process and check that the preparations met the exacting kashrus and hiddur standards intended for the Temimim. The checks addressed the process from weaving the fabric through attaching and tying the tzitzit onto the garments.
The aim was mehadrin min hamehadrin: meticulous attention to the mitzvah garments being prepared for the bochurim. Even under the pressure of a large campaign and a short timeline, that attention was part of the undertaking.
Factory gallery: the weaving and inspection stages
These photographs, supplied from the visit before the campaign, show the examination of the weaving equipment and tallit fabric. Select a photograph to see it at full size.
The deadline was tight. Everyone stepped forward.
From our side at VeAhavta, the challenge was clear: help supply hundreds of tallitot and thousands of tzitzit in a short time. Preparing a campaign of this size meant coordinating the garments, the tzitzit strings and the tying so that the finished pieces would be ready for distribution.
The tzitzit thread-production facility worked extra hours to meet the need. That additional effort supported the next stage of the campaign: attaching and tying the fringes on the garments. With time short, the production effort and the volunteer effort had to move together.
It was a demanding undertaking, and we were proud to take part. The goal was concrete: get the Chabad wool tzitzit and tallitot ready so the guests could receive them during their visit.
Watch: handmade tzitzit strings prepared in Israel
Weeks before the Yomim Tovim, the handmade tzitzit-string production facility of Melechet Machshevet in Israel stepped up its work for the campaign organized through VeAhavta Judaica. As David Persiko describes, the team worked extended hours to have the strings ready for tying the tallitot and tallit katan with the intended hiddur, while maintaining the factory’s Shabbat observance.
Dozens of Temimim. Weeks of tying. Thousands of mitzvah garments.
The part of the story that deserves special recognition is the work of the bochurim themselves. Dozens of Temimim spent several weeks tying the tzitzit on the tallit katan garments and tallitot. They gave their time to the task because the campaign needed so much preparation in so little time.
One garment has four corners. Multiply that work across thousands of garments, and the scale of the tying effort becomes clear. Behind every package handed to a guest was work that had already been done by the people preparing it.
The volunteers were helping fellow Temimim receive something they could take home and use in their daily lives. Their contribution belongs alongside the generosity of the donor, the work of Rabbi Rubashkin and the extra effort in production.
Then came the distribution — and the smiles
The photographs tell the next chapter: a sukkah full of guests, friends standing together with their new tzitzit, and MMJ tallit boxes in the hands of participants. The preparations had become something tangible.
The tallitot and tzitzit were distributed free of charge. For the visiting Chabad bochurim, this was another expression of the care surrounding their Tishrei stay. For everyone who worked on the campaign, the photographs show why the effort mattered.
Photo gallery: Chabad tallit and tzitzit distribution in Crown Heights
Scenes supplied from the campaign. Select any photograph to open it at full size.
Thank you to the people who made it happen
Our heartfelt thanks go to R’ Eliyahu Schlossberg for his generous support, to Rabbi Moshe Rubashkin for hosting and helping bring the campaign to life, to the Temimim who devoted weeks to tying, and to the production team that worked extra hours.
VeAhavta Judaica is grateful to have participated with Melechet Machshevet Chabad wool tallitot and tzitzit. This was a shared effort: generosity, practical work and Chassidishe warmth coming together for the Rebbe’s guests.
A Chabad connection that continues after Tishrei
The month of the Yomim Tovim comes to an end, but a tallit katan can stay with its wearer through the return to yeshivah and the daily routine. That is what makes a Chabad tzitzit distribution so meaningful: the garment remains part of everyday mitzvah life long after the gathering.
For readers looking for the garments discussed here, explore our wool tallit katan collection, Chabad wool tallit collection and Chabad tzitzit and Judaica. Product pages show the available sizes and tying options.
VeAhavta Judaica also organizes daily mitzvah connection through our Chabad campus tzitzit initiative in memory of Rabbi Zvi Kogan HY”D. It is a separate campaign with its own participation terms.
About this story and its photographs
Published by VeAhavta Judaica, October 9, 2026. The supply, factory-visit, kashrus-check and volunteer-tying details come from David Persiko’s firsthand account of VeAhavta’s participation. Public reporting provides additional context: Chabad Info’s central-distribution report and COLlive’s coverage of Rabbi Rubashkin’s Tishrei hospitality and R’ Eliyahu Schlossberg’s support.
Photographs supplied for this story; existing 770 News and החב״דניקים marks are retained. Text prepared with AI assistance from the participant’s account and the linked reporting.